"It's about doing it live - you've got to stand in that room and when that floor is shaking and your heart is bursting, you're really taken somewhere. Then you know you're seeing the best band in the world."
- Bono, 2001
U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.