"Adam became our manager and had cards printed up. For a while, Adam and Bono were certainly the two most vocal characters in the group, myself and Larry being a big younger. Adam's understanding of such exotic terms as gig and riff gave him a certain authority. I think we were using the word "rift" until Adam put us right. We were suitably impressed"
- Edge on Adam
The PopMart Tour (1997-1998) cost U2 $214,000 per day, even when they were not performing a show.