"What I did was push the performance aspect very hard, often to the point of recklessness. I think that musical recklessness goes a long way on records. You don't hear enough of it."
- Daniel Lanois, on recording the Achtung Baby album
U2 was the fourth rock band to be featured on the cover of Time magazine (following The Beatles, The Band, and The Who), who declared that U2 was "Rock's Hottest Ticket".