"Rock and Roll is mutating into something else at the moment. Images are everything, and we want to be there when the sort of audiovisual-microchip-interactive music is born."
- Bono, 1997
The Unforgettable Fire album title is a reference to "The Unforgettable Fire"—an art exhibit about the atomic bombing of Hiroshima. The band saw the exhibit in November 1983 in Japan while on the War Tour.